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BlueCross BlueShield: Motivational Intelligence in Sales

While BlueCross BlueShield of Ohio had enjoyed a leadership position within the “Blues” network for many years, the organization was beginning to struggle as it attempted to expand market share and realize a significant competitive…
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Baker Hughes: Sustained Business Impact

In 2007, Fortune 150 Company Baker Hughes retained 2logical to design and implement a Global Sales Leadership Development Program. As a Leader in the Energy Sector, Baker Hughes recognized rapid growth in market opportunities, yet…
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AXA: Launching a New Division

For years, 2logical has helped AXA, a world leader in the financial services industry, create and execute field-level sales curricula, management and leadership initiatives, and specialized customer service training focused on client…
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Konica Minolta: Shifting the Channel Management Strategy

In the aftermath of the technology bust, copier/printer manufacturer Konica Minolta found itself in a tenuous position. Like all companies in a similar situation, they faced the issues that come with major change: fear among the sales…
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Pfizer Uses Motivational Intelligence™

Pfizer Animal Health is a key division and profit center of Pfizer Pharmaceutical. Despite the critical importance of its potential contribution to the overall success of the corporation, the division had suffered from a lack of leadership…
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Measurable Results: Oki Data Americas 12 Month Review

With sales of more than 12 million printers, Oki Data Americas, Inc. is one of the leading PC printer manufacturers in North America. While Oki Data enjoyed a leadership position in the dot matrix printer market, the organization struggled…
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Changing the Playing Field

When the world shifts. When competitive pressures change. When disruptive technologies emerge. When a more powerful differential advantage is required. When you need to better align with your customers. When significant changes must be made. You…