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Mastering the Language of Millennials

It was wheels up and we were just barely through the cloud ceiling at 10,000 feet, heading to Las Vegas – my final destination. I was to share the following day with 100+ salespeople and sales managers from one of our clients in the hospitality…
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The Secret to Your Organization’s Innovation: The Power to Create

Although more than 86 years have gone by since his last breath, much of today’s modern life conveniences owe their origin to the innovative spirit of Thomas Edison. With more than 1,090 patents to his creative ledger (the incandescent bulb,…
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BlueCross BlueShield: Motivational Intelligence in Sales

While BlueCross BlueShield of Ohio had enjoyed a leadership position within the “Blues” network for many years, the organization was beginning to struggle as it attempted to expand market share and realize a significant competitive…
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Baker Hughes: Sustained Business Impact

In 2007, Fortune 150 Company Baker Hughes retained 2logical to design and implement a Global Sales Leadership Development Program. As a Leader in the Energy Sector, Baker Hughes recognized rapid growth in market opportunities, yet…
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AXA: Launching a New Division

For years, 2logical has helped AXA, a world leader in the financial services industry, create and execute field-level sales curricula, management and leadership initiatives, and specialized customer service training focused on client…
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Konica Minolta: Shifting the Channel Management Strategy

In the aftermath of the technology bust, copier/printer manufacturer Konica Minolta found itself in a tenuous position. Like all companies in a similar situation, they faced the issues that come with major change: fear among the sales…
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Pfizer Uses Motivational Intelligence™

Pfizer Animal Health is a key division and profit center of Pfizer Pharmaceutical. Despite the critical importance of its potential contribution to the overall success of the corporation, the division had suffered from a lack of leadership…
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Changing the Playing Field

When the world shifts. When competitive pressures change. When disruptive technologies emerge. When a more powerful differential advantage is required. When you need to better align with your customers. When significant changes must be made. You…
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Self-Esteem and the Bottom Line

What is it that differentiates your most valuable employees? The answer isn’t as complicated as you may think – and it all lies within Mindset & Beliefs. Here’s a simple fact: Employees with high self-esteem continuously…
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Growing without Killing Your Culture

A next round of financing, a disruptive and innovative technology, double digit expansion, merging two organizations together – each offers a world of possibilities and the potential for everything you value most about the business to be in…