, , , , ,

The Secret to Your Organization’s Innovation: The Power to Create

Although more than 86 years have gone by since his last breath, much of today’s modern life conveniences owe their origin to the innovative spirit of Thomas Edison. With more than 1,090 patents to his creative ledger (the incandescent bulb,…
, , , , ,

AXA: Launching a New Division

For years, 2logical has helped AXA, a world leader in the financial services industry, create and execute field-level sales curricula, management and leadership initiatives, and specialized customer service training focused on client…
, , , ,

Konica Minolta: Shifting the Channel Management Strategy

In the aftermath of the technology bust, copier/printer manufacturer Konica Minolta found itself in a tenuous position. Like all companies in a similar situation, they faced the issues that come with major change: fear among the sales…
, , , ,

Pfizer Uses Motivational Intelligence™

Pfizer Animal Health is a key division and profit center of Pfizer Pharmaceutical. Despite the critical importance of its potential contribution to the overall success of the corporation, the division had suffered from a lack of leadership…
, , ,

Measurable Results: Oki Data Americas 12 Month Review

With sales of more than 12 million printers, Oki Data Americas, Inc. is one of the leading PC printer manufacturers in North America. While Oki Data enjoyed a leadership position in the dot matrix printer market, the organization struggled…
, , ,

Changing the Playing Field

When the world shifts. When competitive pressures change. When disruptive technologies emerge. When a more powerful differential advantage is required. When you need to better align with your customers. When significant changes must be made. You…
, , , , ,

Self-Esteem and the Bottom Line

What is it that differentiates your most valuable employees? The answer isn’t as complicated as you may think – and it all lies within Mindset & Beliefs. Here’s a simple fact: Employees with high self-esteem continuously…
, , , ,

11 Lifelong Leadership Lessons That Can Be Learned on Minimum Wage

A little while back, Geoff Williams, a writer for U.S. News and World Report reached out for some thoughts regarding advice for teens heading off for their first job. (You can find a copy of Geoff’s article here). As my teenage daughter…
, , ,

How Motivationally Intelligent™ is Your Organization?

In 460 BC, philosopher and wise sage, Guatama Buddha said, "What you think, you become.” In 150 AD, Roman Emperor, Marcus Aurelius said, “Our life is what our thoughts make it.” In 1861, scientist, Charles Darwin said, “Our highest…
, ,

Why "Sales" Is Not a Dirty 5 Letter Word

In an ever increasingly complex world that is ruled by innovation, continuous evolution and disruptive technologies, products and solutions are oftentimes far from simple. Yet one thing remains constant, virtually all buying decisions are made…