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Measurable Results: Oki Data Americas 12 Month Review

With sales of more than 12 million printers, Oki Data Americas, Inc. is one of the leading PC printer manufacturers in North America. While Oki Data enjoyed a leadership position in the dot matrix printer market, the organization struggled to position and sell its industry-leading color printers, and faced difficulties with re-seller knowledge and effectiveness as well.  In addition to these challenges, Oki faced significant internal employee issues such as: a lack of critical sales skills, a lack of motivation, low morale, and sales team resistance.

What happened after? The team hit its sales goals consistently – for the first time in three years – following the start of 2logical’s training.

Download the case study here.

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