Marc Hebner: NEC
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BlueCross BlueShield: Motivational Intelligence in Sales

While BlueCross BlueShield of Ohio had enjoyed a leadership position within the “Blues” network for many years, the organization was beginning to struggle as it attempted to expand market share and realize a significant competitive…
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Baker Hughes: Sustained Business Impact

In 2007, Fortune 150 Company Baker Hughes retained 2logical to design and implement a Global Sales Leadership Development Program. As a Leader in the Energy Sector, Baker Hughes recognized rapid growth in market opportunities, yet…
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AXA: Launching a New Division

For years, 2logical has helped AXA, a world leader in the financial services industry, create and execute field-level sales curricula, management and leadership initiatives, and specialized customer service training focused on client…
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Konica Minolta: Shifting the Channel Management Strategy

In the aftermath of the technology bust, copier/printer manufacturer Konica Minolta found itself in a tenuous position. Like all companies in a similar situation, they faced the issues that come with major change: fear among the sales…
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Pfizer Uses Motivational Intelligence™

Pfizer Animal Health is a key division and profit center of Pfizer Pharmaceutical. Despite the critical importance of its potential contribution to the overall success of the corporation, the division had suffered from a lack of leadership…