Marc Hebner: NEC
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BlueCross BlueShield: Motivational Intelligence in Sales

While BlueCross BlueShield of Ohio had enjoyed a leadership position within the “Blues” network for many years, the organization was beginning to struggle as it attempted to expand market share and realize a significant competitive…
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Baker Hughes: Sustained Business Impact

In 2007, Fortune 150 Company Baker Hughes retained 2logical to design and implement a Global Sales Leadership Development Program. As a Leader in the Energy Sector, Baker Hughes recognized rapid growth in market opportunities, yet…
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Konica Minolta: Shifting the Channel Management Strategy

In the aftermath of the technology bust, copier/printer manufacturer Konica Minolta found itself in a tenuous position. Like all companies in a similar situation, they faced the issues that come with major change: fear among the sales…
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Measurable Results: Oki Data Americas 12 Month Review

With sales of more than 12 million printers, Oki Data Americas, Inc. is one of the leading PC printer manufacturers in North America. While Oki Data enjoyed a leadership position in the dot matrix printer market, the organization struggled…
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Self-Esteem and the Bottom Line

What is it that differentiates your most valuable employees? The answer isn’t as complicated as you may think – and it all lies within Mindset & Beliefs. Here’s a simple fact: Employees with high self-esteem continuously…